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Audience analytics
Data Analysis Techniques for Audience Analytics in the Media Industry
The media industry has undergone significant transformations in recent years, with the advent of digital platforms enabling a vast amount of data to be generated and collected. This abundance of data presents both challenges and…
Audience Segmentation in Media Industry: The Power of Audience Analytics
Audience segmentation is a critical aspect of the media industry, as it enables companies to effectively target their content and advertisements towards specific groups of people. By dividing the audience into distinct segments based on…